The way banks used to operate has changed due to the introduction of new channels such as Internet and mobile, and the shift to digital banking. Banks have no choice but to follow the pace of technology, and the new way of doing business, in order to provide the rich experience, their customers expect.
Today, customers are connected and on-the-go expecting speedy service, a variety of solutions to choose from, and convenience in their finance operations. A new banking scenario emerged, where banks have to reach their customers, via multiple channels, bringing them added value, enriching their User Experience (UX), while providing a competitive edge to the bank.